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New Generation TLDs and Their Roles in the Internet Industries

In this article, we have tried to briefly introduce new generation TLDs and its side issues, which can be rarely found in any other sources. Read on to learn what new gTLDs are, how they affect the Internet industry, and why we need a new generation of gTLDs.


    What are gTLDs? At first glance, this may seem like a very simple question for many webmasters; so it is surprising to have an educational article to answer this very simple question. However, today and in this article, we want to face many of your assumptions and let you know that you probably did not have a clear definition of gTLDs before reading this. In this article, we have tried to briefly introduce this topic and its side issues, which can be rarely found in any other sources. Read on to learn what new gTLDs are, how they affect the Internet industry, and why we need a new generation of gTLDs.

    What are TLDs?

    Before we get into the topic of new gTLDs, let’s have a look at a few side issues that will assist you in a better understanding of the main topic. TLDs or top-level domains are the highest level of domains in the DNS of the internet. TLDs are the last part of a domain name. In simple words, a TLD is everything to the right of the dot. For example, in, the .com part is a kind of the top-level domain which more specifically is called a generic top-level domain or gTLD. In another example, consider the domain name in which the .uk is another type of TLDs, which is called country code top-level domain or ccTLD. In fact, the philosophy behind the existence of TLDs is to make the internet a more organized place.

    The responsibility for assigning internet addresses is accomplished by a non-profit corporation called the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN delegates the responsibility for the management of DNS root and IP addresses to IANA, a department of ICANN. All the common TLDs used by Internet websites are in the root zone and IANA puts them into 3 main categories: gTLDs, ccTLDs, and RTLDs.

    Shortly after the invention of the Internet, the first wave of gTLDs was released in the 80s. They were developed to assist the first generation of Internet users in organizing websites. The core group of gTLDs consists of .com, .net, .org, and .net; but gradually they have been increased by the approval of ICANN and consequently, new gTLDs appeared.

    Each country has one or more specific country code TLDs which are used for sites assigned to that country. We brought the example of .uk before. The main purpose of creating ccTLDs was to differentiate between countries’ domains or even different states of a country. However, some of these ccTLDs are also used for specific purposes such as referring to the TV Channels’ Websites.

    RTLDs are a set of domain names reserved by the Internet Engineering Task Force for special purposes. For example, .test is reserved to be used in tests, while .localhost is reserved to prevent confusion happening with the traditional use of localhost as a hostname.

    Now that you have gained a bright and clear sight about TLDs and learned what they are and where they are used, it’s time to open up the new gTLDs which are the core message of this article.

    What are New gTLDs?

    In 2012, following an application process, ICANN decided to create alternatives to .com, .net, .org, and other pre-existing extensions. The result was that a group of new gTLDs was approved to exist, which is available now. Similar to TLD, new gTLD seems to be a technical concept. But, let’s not overthink about its definition. Actually, a new gTLD is neither a special nor a new thing. It is simply just a TLD which has been released recently. Every day a new set of these gTLDs gets released. Some of these new gTLDs are specifically assigned to a certain industry. But some others are just good and unique alternatives to DNS. Some of the most popular new gTLDs include .xyz, .loan, .top, .club, and .vip.

    How Do New gTLDs Affect the Internet Industry?

    The purpose of launching new gTLDs was to stimulate innovation and competition in domains and the Internet industry as well as owning top-level domains. Although the word “Generic” in the generic top-level domain term means something common and unexceptional, companies, organizations, and generally the Internet users use new gTLDs to make a distinction from others.

    ICANN received so many applications for several new top-level domains most of which were from trademark holders who applied to register their trademark as a suffix. Apart from these, many applied for new extensions for non-Latin languages. The result is that many new top-level domains have been activated and are now available as generic top-level domains.

    We live in a world where digitization is increasingly accelerating. We have to be aware that these new gTLDs provide both opportunities and potential risks.

    Today, the strength is in choosing extensions that offer a communicatively strong name. Unlike many people's assumptions and according to, Internet markets in the East are growing faster than the West. More than 40% of all registrations for new gTLDs are made in China. As Internet usage is increasing around the world, the requests for using non-Latin extensions in order to be able to communicate and trade locally become increasingly common.

    Despite what gTLD indicates, some of the new gTLDs are not generic. Several of them include the brand names such as .bmw, .canon, and more. These are not open for general usage, but instead are restricted to specific ones determined by the trademark or industry owners.

    How to Get the Best New gTLD for Our Business or Brand?

    To start a new business or work based on your new brand, you have to use the most appropriate gTLD and domain name that best meets your business requirements. Choosing a suitable gTLD will ensure your website is known, accessed, and utilized widely. Remember that your business website will be the key to your success in the future. so, it is best to keep in mind that your subdomain name indicates your business spirit and you have to select a TLD or ccTLD wisely to complete this mission. Choosing the right TLD is highly important as the starting point to show your creative thinking for building a successful business and presenting yourself to your audience.

    We have just added a new feature to our platform, which is called Nimble Names Suggestion. This feature suggests the most related new generation TLDs to you based on the keywords you enter. This service works based on a database consisting of new gTLDs to which some categories are automatically assigned. As the categories of the users’ input are recognized and identified by AI model, we match the categories of users’ input with the corresponding TLDs and suggest the most related TLDs for users. For example, if the input is "video", our platform suggests the TLDs such as .video, .image, .media, .studio, and .tube.

    Try our new Nimble Names Suggestion feature at now!

    Nimble Names Suggestion service will help you find the best TLDs that indicate your business spirit and the strength of your brand.


    In this article, we tried to present a clear definition of TLD and new gTLD. In addition, we elaborated on some side issues such as TLD’s main categories and how they differ from each other. We clarified the responsibilities of ICANN and IANA and finally, we tried to discuss how the new generation TLDs affect the Internet industry and why it is important to choose an appropriate TLD for our business website. We need you to know that if there is any ambiguity regarding the topic, you can contact us. Our experts are ready to answer your question about our new feature, Nimble Names Suggestion. Hope you enjoyed reading this article!

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